Your website.
A booking engine for builds.
Your site becomes a direct-booking property. Every inquiry — catalog or contact form — lands in one pipeline that qualifies, prices, and follows up automatically.
Lead-gen is broken. Direct booking isn't.
Buying leads is a tax on your margin. The same prospects get shopped to every builder in your zip code.
Fasten flips it. Your site becomes the booking property — prospects qualify themselves on land, design, and service area, and walk away with a forecasted price. By the time you meet, the lead is already real.
- — Pay per anonymous form-fill
- — Same lead sold to 4 builders
- — You qualify on the phone
- — Free scoping, free estimates
- — Hope for a Saturday signing
- ✓ Visitor → priced lead on your site
- ✓ Land, design, service area verified
- ✓ Meetings booked automatically
- ✓ Paid preconstruction agreement
- ✓ Forecasted price → contract price
One inbox. Every inquiry. No tire-kickers.
Fasten is the staffer who always picks up the phone and always has a price ready.
Catalog bookings and contact-form inquiries all land in one structured pipeline. Qualified leads get fast-tracked. Tire-kickers get an automated nurture so they stop eating your Saturdays.
An AI estimator calibrated to your business.
Set your base cost per square foot, contingency, markup, and service area once. Every booking on your site is priced against your real numbers — not a generic regional average.
Prospects see a forecasted price they can trust. You see a pipeline of leads who've already self-qualified on land, design, and budget — long before the first call.
Forecasted price → contract-ready price.
The AI-forecasted estimate gets the prospect to "yes." A paid preconstruction agreement gets you to a contract.
Fasten captures land, design, site conditions, and service area up-front — then guides qualified leads into a paid scoping engagement that turns the forecasted number into a real, signable contract price.
From booking to first meeting, automatically.
Once a prospect qualifies, Fasten books the first and second meetings, sends branded follow-ups, and keeps the deal moving — no manual chasing required.
From website visitor to signed contract.
Six steps. Fully automated. Your site does the qualifying, the booking, and the follow-up — you do the building.
Embed Fasten on your site.
Set your base cost per sq ft, contingency, markup, and travel threshold. Every estimate your prospects receive is calibrated to your real numbers.
Prospects browse your designs and get an instant estimate.
Visitors explore your catalog, configure their specs, and receive a branded cost estimate — before ever speaking to you.
They share their land and site conditions.
Fasten captures land ownership, location, terrain, utilities, and zoning — the inputs that make your estimate accurate and your pipeline qualified.
Every estimate becomes a structured lead.
Each completed estimate creates a full lead profile in your CRM — design, budget, land status, and timeline — automatically scored by readiness.
Qualified leads hear from you automatically.
When a prospect hits your threshold — land owned, budget aligned, timeline confirmed — Fasten sends a branded email on your behalf. No manual follow-up required.
Get paid for scoping work you used to do for free.
Once a lead qualifies, Fasten guides them into a formal preconstruction agreement — with delivery, signing, and payment built in. Every template is legally reviewed and battle-tested by builders, so you can collect upfront fees with confidence.
A booking engine, an estimator, and a front-of-house — in one tool.
Three jobs Fasten replaces. One reason to stop spending Saturdays writing custom estimates.
Direct bookings, not bought leads.
Visitors qualify themselves on land, design, and service area — before you ever pay for a single click.
AI estimates calibrated to you.
Forecasted prices built on your real costs, your service area, and the prospect's actual lot conditions.
One inbox. Every inquiry.
Bookings, contact forms, and pricing questions all land in one pipeline — scored, nurtured, and routed automatically.
Branded as your property.
Fasten fades into the background. Prospects book on your domain, on your brand — they never see ours.
Your plans, instantly priced.
Upload any floor plan. Fasten returns a calibrated, AI-forecasted price — ready to be quoted, booked, and signed.
A catalog that books itself.
A library of designs proven to convert visitors into qualified, scheduled, paying leads — across every market.
Trusted by builders from coast to coast.
Take it from builders already using Fasten.
Since starting with Fasten about a month ago, my business has boomed. Easy to install, and clients love it.
Fasten gave me visibility into my pipeline I never had before. It's like having an ops person on staff.
I was skeptical at first. The price estimation alone saved me from two bad bids in my first month.
Running a small custom shop, I wore every hat. Fasten let me stop drowning in spreadsheets and actually focus on building.
The preconstruction workflow is exactly what I was looking for. Scoping, estimating, client comms — finally in one place.
I used to lose deals because my proposals looked unprofessional. Now I send polished estimates fast — and clients take me seriously.
In case you missed anything.
We're here to answer every question — short version below, long version on a demo call.
Need a website? Need traffic? We can do that too.
Fasten works with the site you already have. If you don't have one, or if you need help getting visitors through the door, our team can handle it for an additional fee.
We'll design and ship a fast, conversion-ready site for your business with Fasten's booking engine wired in from day one.
Targeted ad campaigns on Google and Meta — built around the prospects most likely to qualify on your booking engine.
Google Business Profile setup, local SEO, and review collection so qualified prospects in your service area find you first.
Turn your website into a
booking engine.
Stop buying leads. Start taking bookings.